Did you notice this expensive change Cadbury made to an iconic product?

Cadbury is one of the great Aussie brands – almost everyone in Australia has had an enjoyed a Cadbury chocolate at some point over their lives, but this time Cadbury has done something so sneaky and displeasing that chocolate lovers are getting outraged.

The iconic Freddo Frog has shrunk in size by 20% to just 12g.

Two years ago it was a 20g chocolate before downsizing to 15g last year and the latest cut this year.

The sad thing is that the price is still the same. The company has claimed it is due to rising costs and it’s parent company, Mondelez, had a spokesman say, “We’re making a change to the size of the product because of manufacturing cost increases that we can no longer absorb.”

It is natural that things get more expensive to make and therefore consumer prices also include, however after recent media attention for paying for what a lot of people consider unnecessary certification, is it right for Cadbury to do this now?

So tell us, are you still loyal despite the many cuts to value for money in their products?